DI/S pilot project for Zagreb is dedicated to experiments with economic sustainability and community development in the context of the newly opened venue - a small centre for contemporary art practices managed by NGO KONTEJNER. - PICTURE : “Brainwaves & Brand Stories — Neuroscientific Storytelling” workshop at KONTEJNER Zagreb; organized by HURA - The Croatian Association of Communication Agencies. Photo: Marko Miščevi
In this pilot project we are tackling two challenges that come with managing a new cultural venue. First one is about the economy: achieving sustainable funding and reaching new sources of income to support the venue infrastructure. Second one is about community: turning audiences into supporters, partners into users, sponsors into contributors - by interconnecting in new ways with diverse communities such as neighbours, local citizens, private businesses, big companies.
To achieve these goals, we develop and test a series of experimental actions, the largest one being establishment of our own business company. This new company enables us not only to monetize resources and collaborate more closely with the business sector, but also to foster innovation in our organisational ecosystem through circular economy models and social entrepreneurship dedicated to bringing the surplus back to the cultural and creative sector.
