Create a B2B market event, for digital art and creative industries (on top of your artistic event)

For whom ?

‍Creators, Startups, Studios

To strengthen their creative content or service offerings and boost their R&D

Cultural players

So they can explore digital application contents

Heritage players

So that they can draw on established creative ecosystems for their projects

Hybrid art organisations

To promote their recognition and develop new business and partnerships

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You will discover

The B2B Market Events in Digital Art

The industrial and economic development of the creative and immersive industries

A transdisciplinary reflective approach to technology

The challenges of ecological and social transitions in the creative technologies sector

New thinking and solutions for financing creative technology projects

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Based on the 
experience of

Case study
10/12/24

Digital Imagination Market Fair - Chroniques’ pilot project - Marseille - France

Thinking about the industrial and economic development of the creative and immersive industries based on French and European uniqueness: a cultural, demanding, experiential and embodied approach to technologies. 

Chapters of 
the workshop

TOPIC 1 - Understanding B2B Market Events in Digital Art

TOPIC 2 - Defining Objectives and Vision

TOPIC 3 - Identifying Key Components of the Event

TOPIC 4 - Logistic Planning

TOPIC 5 - Participant Management and Experience

Agenda of the workshop

9:45 AM - 10:30 AM

Session 1 - Understanding B2B Market Events in Digital Art

Speaker: Carol Giordano - Project manager - MIN Chroniques 

Overview: An introduction to the concept and significance of B2B market events specifically designed for the digital art sector.

Discussion Topics:

  • The role and impact of B2B events in digital art
  • Case studies of successful B2B events in the creative industries
  • Market trends and opportunities

10:30 AM - 11:00 AM

Session 2 - Defining Objectives and Vision

Speaker: Carol Giordano - Project manager - MIN Chroniques

Overview: Establishing clear objectives and a compelling vision for your B2B market event.

Discussion Topics:

  • Setting measurable goals
  • Aligning the event with industry needs and trends
  • Creating a vision that attracts participants and stakeholders

11:15 AM - 12:00 PM

Session 3 - Identifying Key Components of the Event

Speaker: Carol Giordano - Project manager - MIN Chroniques

Overview: Breaking down the essential components of a successful B2B market event in digital art.

Discussion Topics:

  • Event format and structure (exhibitions, panels, workshops, networking sessions)
  • Technology and innovation showcases
  • Sponsorship and partnership opportunities

1:00 PM - 1:45 PM

Session 4 - Logistic Planning

Speaker: Carol Giordano - Project manager - MIN Chroniques

Overview: Practical strategies for planning and executing the logistical aspects of your event.

Discussion Topics:

  • Venue selection and layout planning
  • Technical requirements and setup
  • Scheduling and timeline management

1:45 PM - 2:30 PM

Session 5 - Participant Management and Experience

Speaker: Carol Giordano - Project manager - MIN Chroniques

Overview: Ensuring a seamless and engaging experience for all participants, from registration to post-event follow-up.

Discussion Topics:

  • Effective marketing and communication strategies
  • Registration processes and tools
  • Enhancing attendee engagement and satisfaction

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2:45 PM - 3:30 PM:

Session 6 : Interactive Workshop - Developing Your Event

Facilitator: Carol Giordano - Project manager - MIN Chroniques

Overview: Participants will work in groups to apply what they've learned and start drafting a blueprint for their own B2B market event.

Activity:

  • Group discussions and brainstorming

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