Ticketing and Audience strategy - Signal Festival’s pilot project - Prague - Czech Republic
Raise awareness about sponsorship in digital creativity through the creation of a members' club.
Create a Ticketing strategy for an art festival
%20-%20Grande.jpeg)
How to make the most of your audience data and engage them even further
For whom ?
Festivals
Arts and Cultural events
Municipalities
Creators and organizers
You will discover
How to correctly identify and approach your target groups
How to attract more paying visitors to your event
How to maintain a stable base of repeating visitors
How to maximize and boost the sales of your tickets
How to use third parties for such strategy
Based on the experience of
Case study
10/12/24
Chapters of the workshop
TOPIC 1 - Reviewing the Target Audience
TOPIC 2 - Market Analysis and Competitor Review
TOPIC 3 - Pricing Strategies
TOPIC 4 - Promotional Strategies and Early Bird Offers
TOPIC 5 - Data Analysis and Adjustments
Agenda of the workshop
9:45 AM - 10:00 AM
Introduction
10:15 AM - 10:35 AM
Session 1 - Reviewing the Target Audience
10:55 AM - 11:15 AM
Session 2 - Market Analysis and Competitor Review
11:15 AM - 11:45 AM
Session 3 - Pricing strategy
11:45 AM - 12:05 PM
Session 4 - Promotional Strategies and Early Bird Offers
1:00 PM - 1:25 PM:
Session 5 - Data Analysis and Adjustments
1:25 PM - 1:40 PM:
Q&A and Open Discussion
1:40 PM - 2:10 PM:
Session 6 - Reviewing and Prioritizing Key Components
2:10 PM - 3:00 PM:
Session 7 - Building the Strategy Document
3:00 PM - 3:30 PM:
Session 8 - Group Review and Final Refinements
3:30 PM - 3:50 PM:
Session 9 - Final Discussion and Next Steps